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'People must be able to trust the claims they see and businesses must be able to back them up': Recommendations on avoiding greenwashing set out by UK regulator


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‘People must be able to trust the claims they see and businesses must be able to back them up’: Recommendations on avoiding greenwashing set out by UK regulator
By Oliver Morrison
Food businesses must be prepared for enforcement action from regulators to tackle the issue of greenwashing, it has been warned, as the UK’s Competition and Markets Authority publishes draft guidance for companies about ‘green’ claims.
Last year, the CMA announced that it was investigating the impact of green marketing on consumers​. As part of this, it led an analysis of websites – alongside other global authorities – which found that 40% of green claims from companies in a host of sectors, including food and beverage, made online could be misleading​. ....

United Kingdom , Paul Foulkes Arellano , Andrea Coscelli , Michael Briggs , Advertising Standards Authority , Burger King , European Consumer Organisation , Chief Executive , Rebel Whopper , Circuthon Consulting , Ealthy Foods , Prepared Foods , Ransparency And Supply Chain , Natural And Clean Label , Food Labelling , ஒன்றுபட்டது கிஂக்டம் , மைக்கேல் பிரிக்ஸ் , பர்கர் கிங் , ஐரோப்பிய நுகர்வோர் ஆர்கநைஸேஶந் , தலைமை நிர்வாகி ,

Meeting in a post-pandemic world: 'We believe virtual is going to be the preference for many buyers moving forward,' says ECRM CEO


While freshly vaccinated food and beverage execs may be tentatively emerging from their homes to attend face-to-face meetings and events in the coming months, the last year has proven that virtual meetings – done right – can be just as effective, and way more efficient, says Greg Farrar at ECRM, which was forced to change its business model overnight last year.
Until spring 2020,
ECRM’s​​ business was all about bringing together buyers and suppliers - in person - for pre-arranged meetings at physical locations around the country, industry speed-dating, if you like.
And then the world changed, recalls Farrar, who was speaking to FoodNavigator-USA ahead of ECRM’s ....

United States , Joseph Tarnowski , Foodnavigator United States , Efficient Supplier Introductions , Market Food , Global Market Food , Ealthy Foods , Prepared Foods , ஒன்றுபட்டது மாநிலங்களில் , திறமையான சப்ளையர் அறிமுகங்கள் , சந்தை உணவு ,