The Adland Diversity & Inclusion Index 2021 recognises the leading proponents and trailblazers of diversity and inclusion in adland across Southeast Asia.
Gender and race were identified as the top qualities of diversity by Gen Z, emphasising the need and expectation for appropriate programmes and commitment within companies.
GE Renewable Energy secures another win for its Cypress platform in the Nordics, and will supply 16 of its 5.5 MW-158 Cypress turbines to the Puskakorpi wind farm Foresight Energy Infrastructure Partners acquires the project from co-development partners Smart Windpower, Mincovest and GE Renewable Energy Societe Generale selected by GE Energy Financial Services to provide long-term project finance debt Corporate Power Purchase Agreement secured with a global technology provider as offtaker
Paris, FRAN
McDonald’s has today set in motion bold new investments to further reflect its diverse customers, crew members and communities in its marketing in the US.
Over the next four years, McDonald’s US and its owner/operators are accelerating the allocation of advertising dollars to diverse-owned media companies, production houses and content creators. McDonald’s total investment in diverse-owned partners – including Black, Hispanic, Asian Pacific American, Women and LGBTQ-owned platforms – will more than double, moving from 4% to 10% of national advertising spend between 2021 and 2024. Spend with Black-owned properties, specifically, will increase from 2% to 5% of national advertising spend over this time period.