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How Patagonia Learned to Act on Its Values

April 22, 2021
Q: Patagonia has a history of values-driven innovation. Where did that start?
Yvon Chouinard started making climbing equipment in his parents’ backyard when he was still a teenager. When he and his friends began pioneering big wall climbs in Yosemite in the ’60s, almost all climbing equipment was imported from Europe. Pitons, metal spikes that climbers used to establish protection, were made out of soft iron that could only be used once or twice. That was fine on shorter routes, but for long climbs like the ones at Yosemite, you would need to carry a huge supply. Yvon’s innovation was the hard steel piton that could be hammered in, then tapped out and reused time and time again. ....

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11 Dead Outdoor Gear Brands That You Should Know

11 Dead Outdoor Gear Brands That You Should Know
gearpatrol.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from gearpatrol.com Daily Mail and Mail on Sunday newspapers.

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The Best Work Boots of 2021

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Home » Footwear » The Best Work Boots of 2021
Manual labor can be hard on the feet. But don’t worry. We rounded up the best work boots so you can carefully tread over sharps, hot surfaces, high voltage, and dangerous objects or just stand on a hard surface for hours at a time.
Like any tool, there’s a right boot for the job. The work boot balances the competing priorities of comfort and utility. But nobody wants to work all day in a big, heavy boot. Most of us will sacrifice comfort to get utility, but no more than necessary. ....

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Genesis: Our First Pro Comp Was the Most Conflicted

Genesis: Our First Pro Comp Was the Most Conflicted
rockandice.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from rockandice.com Daily Mail and Mail on Sunday newspapers.

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Cascadia Weekly: Let My People Go Surfing

Reviewed by Christine Perkins
Wednesday, February 24, 2021
Everywhere you look in Whatcom County, Patagonia clothing is ubiquitous. Maybe it’s because so many of us love to spend time being active in the outdoors. Maybe it’s because the clothes are high quality and last a long time. Maybe owning expensive gear is a status symbol. Or perhaps Patagonia’s long-held environmental values resonate with local consumers.
Whatever the case, the folks at Patagonia don’t care. In 2011, they even took out a full-page ad in the
New York Times proclaiming, “Don’t Buy This Jacket.” It detailed the environmental costs of buying a new Patagonia fleece and encouraged people to hold on to their old ones instead. This may seem like a strange message for an international retailer. But it’s entirely consistent with the worldview of Patagonia’s founder and owner, Yvon Chouinard (pictured), as explained in his memoir/business primer ....

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