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The government's fear-inducing vaccine ad won't calm the millions who still don't have access to a jab


The government’s fear-inducing vaccine ad won’t calm the millions who still don’t have access to a jab
A misguided vaccine campaign is just adding fuel to the fire, writes Pure Public Relations founder Phoebe Netto.
July 12, 2021 10:27
by PHOEBE NETTO
The Federal Government has unveiled its latest national campaign to encourage people to get vaccinated. ‘Arm Yourself’ encourages Australians to get their COVID-19 vaccination, with images of people rolling up their sleeves, sporting stickers over their newly-vaccinated arms.
The ad is relatively tame. But then there’s another more confronting ad, which is set to be shown in Sydney tonight. The ad, which features a young woman suffering from an extreme lack of oxygen as a result of the COVID-19 virus, is an incredibly uncomfortable reminder of the life-threatening effects of the virus. ....

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