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Dunk Delirium: How a Nike Classic Became the Hottest Trainer in the World… Again

Nike
Along with dark web fentanyl, the Loch Ness Monster and an honest man, it can be hard to find a pair of Nike Dunks in this current climate. Thanks to collaborations with modern cultural powerhouses like Off-White, Travis Scott and. Ben & Jerry’s, and a sustained period beneath the hype spotlight that has reached an apparent apotheosis, the £90 Nike classic has become a hot, and scarce, commodity. Dunks go for hundreds, and sometimes even thousands, on resale platforms such as StockX causing would-be buyers to have very public meltdowns on social media when a raffle doesn’t go their way. ....

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How the Air Jordan 1 Mid Became an Unlikely Hit

If ESPN’s Michael Jordan doc
The Last Dance had a co-star, it was the Air Jordan 1, Michael’s signature Nike shoe.
The Last Dance made them look
good: Here was Michael lacing them up again in ‘98, lavishing them with nostalgic praise. And here was a procession of celebrities, from Nas to Justin Timberlake, eager to extol the shoe’s immortal virtues and attest to the lasting influence of this truly iconic sneaker. It was hard to watch the series without yearning for a pair of your own.
If you wanted to be like Mike and cop some classic red-and-black Jordans, you could have jumped on the Foot Locker website and, with the click of a few buttons, scored a pair for yourself for a little over a hundred bucks. But take a closer look: Those weren’t quite the Air Jordan 1 Retro High in the “Chicago” colorway that Jordan made famous on the court in Chicago Stadium. It turns out they were a different sneaker entirely: The Jordan 1 Mid Chicago Toe, a new, low- ....

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The Mood Board: The Dereliction of Merch

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The Mood Board: The Dereliction of Merch
Merch is dead, long live (old) merch
A tale of woe, dusted with chagrin: in the summer, when
Lockdown: A New Hope meant we spent all our Chablis money on things we didn’t need and wouldn’t use again (kettle bells; emotion journals, baker’s spectacles etc.), I spaffed £50 (I think) on a sweatshirt from Haim’s collection of WIMPIII (
Women In Music Pt. III) merch. I was all like, “Haim are (is?) great and I love sweatshirts and acronyms and I have spare money because I don’t go anywhere or do anything and the only exciting thing I purchased recently is a pack of Quorn cocktail sausages, so yeah, I’ll buy it”. The sweatshirt never turned up, and the receipt was deleted by an actually-quite-annoying email server before I realised. So now I’m sweatshirt-less and £50-less, but maybe it was meant to be. Haim have since release ....

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Converse Was One of the Most-Traded Brands on StockX in 2020

Converse Was One of the Most-Traded Brands on StockX in 2020
Converse Was One of the Most-Traded Brands on the Resell Market in 2020
Highsnobiety
When StockX released its year-end report for 2020, several facts jumped out at us. Most notable was the year-on-year increase in female and non-US users on the platform, two topics Highsnobiety had previously covered at length in our 2020 sneaker report, and the call for equality in the sneaker community. Just as notable and certainly more surprising was StockX’s list of the top seven brands, measured by total trades on the platform.
Jordan Brand, Nike, and adidas make up the top three, which is no surprise. However, Converse coming in at fourth place on the ranking and beating out 2020’s big winner in New Balance, YEEZY, and Vans, which made up the rest of the top seven, was a big surprise. ....

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How Crocs Capitalized on Streetwear and Became Relevant in 2020

Photo by David Cabrera
In 2008, Crocs had a big problem. The Colorado-based footwear brand was only six years old and experiencing a huge dip in sales. In 2003 the company did $1.2 million in sales, which catapulted to $850 million in 2007. But after years of exponential growth, sales dropped in 2008 by 15 percent to $722 million, and the company posted a $185 million loss.
A mix of things contributed to the downturn. Crocs had a team of executives with no experience in footwear or fashion its then-CEO Ron Snyder was a former exec at Flextronics, an electronic contract manufacturing firm. And because of that, they didn’t have a handle on production and fulfillment. They would make too much product and have to deal with excess inventory. Or they wouldn’t fulfill store orders in a timely manner. The product assortment also got too big, going from 25 styles in 2006 to 250 in 2007. But one of its main issues was perception. While brand awareness around Crocs was high, yo ....

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