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Uber Names R/GA as Global Social Agency of Record The agency will handle marketing activity across digital and social platforms R/GA will work in tandem with MediaCom, which was recently appointed global media agency of record. ....
Crispin Porter + Bogusky; Cyrus McCrimmon / The Denver Post via Getty Images; Samantha Lee/Business Insider This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Crispin Porter Bogusky was the hottest agency of the 2000s, but is now a shadow of its former self. Its founder and titan of modern advertising, Alex Bogusky, left and returned in 2018 but failed to revive it. It suffered leadership changes and failed to keep up with advertising s shift to a data-based approach. Editor s note: This article originally published in December and has since been updated. In August 2018, Crispin Porter Bogusky employees gathered in the ad agency s Boulder office for a town hall meeting. ....
December 17 2020, 11:00 am | BY Ricki Green | No Comments At a time when economic pressures have had a negative impact on traditional creative roles and job prospects at agencies, The One Club for Creativity has partnered with Seattle’s pioneering School of Visual Concepts (SVC) to launch 2nd Skill, a unique program to help art directors, graphic designers and copywriters retrain and upskill for their second creative career.
2nd Skill will open the door to new job opportunities for ad creatives by offering part-time programs in UX Design, UI/Visual Design, and Content Strategy/UX Writing, taught online two nights per week for nine months. ....