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| Crain's Detroit Business | Detroit Metro Convention & Visitors Bureau books largest event since before pandemic


34 events on books for Detroit this year, with total projected spend of $40 million
Roughly same number set for 2022 so far, with $75 million in direct spending projected
Ford Field
The Detroit Metro Convention & Visitors Bureau has booked its largest event since before the pandemic.
The 2022 North America Herbalife Nutrition Extravaganza is headed to Detroit next year.
The conference is expected to bring more than 25,000 independent distributors for the brand to Ford Field June 15-17, 2022.
Those visitors will occupy an estimated 13,600 hotel rooms throughout metro Detroit and contribute approximately $11 million in direct spending on accommodations, meals, transportation and other things, said Claude Molinari, president and CEO of the DMCVB. ....

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Unable to fill its big hotels, Detroit hopes for business travel rebound


At the same time, they’re warning that the suppressed revenue and occupancy could last well into 2023, and that if the shifts are permanent an undetermined number of hotels could close.
“(Detroit) is the most important region of the state with more rooms than any other portion,” said Justin Winslow, president and CEO of the Michigan Restaurant & Lodging Association. “It has outsized importance to the industry overall.”
There are two key differences between the city and the rest of the state when it comes to Michigan’s nearly 1,400 hotels. The first is the concentration of rooms: There are at least 4,000 rooms in downtown Detroit and 40,000 across the region. ....

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