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Birmingham seeks to maximise tourism impact of Commonwealth Games


16 hours ago
A programme to maximise the long-term economic impact made by the Birmingham 2022 Commonwealth Games has been unveiled.
It is expected to attract up to an additional 39,000 visitors for the UK until 2027, with an estimated £12 million in visitor spend.
The Business and Tourism Programme (BATP) will build on the profile created by the games to attract more visitors, trade, events and investment from key overseas markets into the UK.
It will concentrate on nations and territories across the Commonwealth, plus the domestic UK market.
The BATP will operate from early 2021 until the end of 2023.
It aims to create a long-term economic legacy for Birmingham, the West Midlands and more widely across the UK in England, Wales, Scotland and Northern Ireland. ....

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Incorporatewear Ltd appointed to supply uniform for the Birmingham 2022 Commonwealth Games


Incorporatewear Ltd appointed to supply uniform for the Birmingham 2022 Commonwealth Games
06/14/21
Incorporatewear Ltd has been appointed by Birmingham 2022 as Official Workforce Uniform Provider, responsible for designing, producing and supplying the uniform to the entire Games workforce, following a competitive tender process.
The Coleshill-based company will also be responsible for delivering the uniform for technical officials, for Batonbearers during the Queen’s Baton Relay as it travels through the UK, and for the Commonwealth Collective; the 13,000 volunteers that will come together to help deliver the biggest sporting and cultural event the West Midlands has ever seen.
The official uniform design is expected to visually unite the Birmingham 2022 workforce so they are easily identifiable to athletes, spectators, Games family members, media, broadcasters and sponsors. The uniform will also incorporate the look and vision of the Games brand, whilst reflec ....

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