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Cannabis Canada Weekly: Canopy Growth's $435M deal on Supreme Cannabis shows interest in premium pot - Article


Canopy Growth s $435M deal for Supreme Cannabis highlights consumer interest in premium segment
As cannabis producers raced to the bottom to help move unsellable pot, the other end of the market remains in high demand. 
 
Canopy Growth Corp. s acquisition of Supreme Cannabis Co. for $435 million on Thursday highlighted how valuable premium cannabis can still be in the Canadian recreational space. Sales in the segment are now booming following a rough-and-tumble period that saw more producers flock to the low-end of the market. 
 
Most [consumer-packaged-goods] companies don t just rely on one brand, we wanted to make sure that we have appropriate scale in each in each price category, said Canopy s Chief Executive Officer David Klein in a phone interview.  ....

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Canopy to buy Supreme Cannabis for $435M amid premium brand push - Article


Canopy Growth Corp. is buying rival pot producer Supreme Cannabis Company Inc. for $435 million in a cash-and-stock deal aimed at bolstering its share of the Canadian recreational market.
The deal comes a few days after Canopy announced it had bought the parent company behind Ace Valley, a white-label cannabis company that sells pre-rolls, vapes, and edibles in the Canadian market. While that deal expanded the company s premium offerings in Canada, the deal for Supreme gives Canopy another leading national brand that has a reputation for high quality and consumer traction. 
Canopy said in a release it expects approximately $30 million in cost synergies over the next two years once the deal closes. The company also said the tie-up with Supreme will give it a 13.6-per-cent share of the Canadian cannabis market, including a top position in the premium dried flower and PAX vape categories. It will also acquire a small cannabis cultivation facility in Kincardine, Ont. as well ....

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3 Cannabis Stocks to Buy Before U.S. Expansion


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Cannabis stocks have been on a tear in 2021, all since the election south of the border. With the United States seeing several new states legalize recreational cannabis use, there was even more excitement when Joe Biden became President. His administration announced before the election it would see the decriminalization of marijuana under his presidency.
While this isn’t federal legalization, it’s an enormous step. The country seems to have decided to let states choose whether to legalize cannabis or not. Each election year, more and more states decide that they don’t want to miss out on the cash from taxes. It might be in the next few years that we see federal legalization of cannabis. ....

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