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Coca-Cola's Debra Mallowah calls on SMEs to build lasting brands


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Coca-Cola East and Central Africa Franchise Vice President, Debra Mallowah, has called upon MSMEs to focus on building a strong and consistent brand for their businesses amid the current tough economic times.
Mallowah was speaking during a mentorship session for MSME’s on COVID-19 recovery and resilience organized by the Kenya Private Sector Alliance (KEPSA) and Mastercard Foundation.
A survey conducted in April 2020 indicated that about 27% of MSMEs had already been forced to stop their operations, while another 44% required working capital financing to survive.
“The past one year has been tough for most MSMEs and a significant number have even gone out of business due to cash flow challenges and poor sales. My message to you is not to let failure define who you are but to let failure teach you. Position yourself as a powerful brand, be consistent and treat every day as a beginning of new possibilities,” added Mallowah. ....

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Sea of trash: soft drinks category report 2021


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Covid-19 has brought more than its fair share of woes. Not least has been its deleterious effect on the environment. How? Well, it’s sent consumption of fizzy drinks from single-use cans and plastic bottles through the roof. And it’s derailed plans for the UK’s biggest-ever initiative to ensure drinks packaging is recycled, the deposit return scheme.
In short, it’s been a disaster for the Earth’s oceans – where the amount of plastic waste is expected to triple in the next 20 years, according to a paper published last July in the journal Science.
In 2020, shoppers took home 561.7 million more single-use cans of cola, lemonade, fruit carbonates and mixers than they did in 2019, bringing total sales to 2.9 billion cans. More than 710.4 million plastic pop bottles were taken home, a rise of 102.6 million [Kantar 52 w/e 27 December 2020]. ....

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