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Shares Coca-Cola East and Central Africa Franchise Vice President, Debra Mallowah, has called upon MSMEs to focus on building a strong and consistent brand for their businesses amid the current tough economic times. Mallowah was speaking during a mentorship session for MSME’s on COVID-19 recovery and resilience organized by the Kenya Private Sector Alliance (KEPSA) and Mastercard Foundation. A survey conducted in April 2020 indicated that about 27% of MSMEs had already been forced to stop their operations, while another 44% required working capital financing to survive. “The past one year...

Downloads Covid-19 has brought more than its fair share of woes. Not least has been its deleterious effect on the environment. How? Well, it’s sent consumption of fizzy drinks from single-use cans and plastic bottles through the roof. And it’s derailed plans for the UK’s biggest-ever initiative to ensure drinks packaging is recycled, the deposit return scheme. In short, it’s been a disaster for the Earth’s oceans – where the amount of plastic waste is expected to triple in the next 20 years, according to a paper published last July in the journal Science. In 2020, shoppers took ho...

Coca-Cola sidelines the logo on its cans as part of new personalised campaign The Open to Better campaign sees Coke’s cans redesigned with its usual logo replaced by text where customers can make personal pledges to do things differently in 2021 01/02/2021 7:48 am In an attempt to spread some happiness and hope following an appalling year, this new campaign by 72andSunny Amsterdam sees the creation of a set of limited edition packs of Coca-Cola Original Taste, Zero Sugar and Diet Coke/Coca-Cola Light where customers can write their positive messages for what will hopefully be a better yea...

“I’ve going to brave it and colour my own hair,” states Stacey Dooley at the start of her ad for Nice’n Easy, with whom she signed a two-year deal this year. The big reveal soon follows with Dooley emerging from the bathroom, looking faultless (and surely not achieved without a team of professional stylists). Dooley is relatable enough, and the fact a recent fringe cut was worthy of coverage in all the major celeb gossip sites suggests she was a savvy choice of ambassador for the brand. home baking   *COMPETITION NOW CLOSED*To celebrate Peter Rabbit hopping back onto the big screen t...

How Coca-Cola, George the Poet and 72andSunny created 2020’s most effective ad campaign By George Nott2020-12-22T14:47:00+00:00 Earlier this year, at the height of lockdown, Coca-Cola paused its advertising for three months, the “longest ever” period of silence for the company in its history. Its marketing spend and expertise were temporarily diverted to helping its hospitality customers, and the country. Financial support and marketing mentorship was given to cafés, pubs, restaurants and hotels across the UK, while advertising space, including its famous Piccadilly Circus si...