Kris Robbens News Today : Breaking News, Live Updates & Top Stories | Vimarsana

This year’s winners of The Drum Awards for Out of Home will be revealed today – and you can watch the live results show right here.

Over the past seven days, we’ve seen new hires at Apple, Ad Council and Coca-Cola ​Another week, another wave of senior appointments and departures at brands, agencies and media owners. Check out our global round-up of who is moving where (and why it matters) below, then head over to our People on the Move hub to see who else has been moving up the career ladder. Over the past seven days, we’ve seen changes at Apple, Ad Council and Coca-Cola. Got a People on the Move story or tip-off for us? Send it to peopleonthemove@thedrum.com for consideration before next Tuesday.

Coca-Cola promotes from within for new UK marketing director Louise Maugest will lead UK marketing operations, replacing Kris Robbens who takes on a global role as senior director of brand strategy at the soft drink giant.   Coca-Cola Great Britain has appointed Louise Maugest as its new UK marketing boss, replacing Kris Robbens following his promotion to senior director of brand strategy in the global team. In her role as frontline activation marketing director, Maugest will be responsible for new product launches across Coca-Cola’s brands in the UK, with a view to sustaining the beverage...

Louise Maugest replaces Kris Robbens. by Emmet McGonagle Sign in to continue Free email bulletins

How Coca-Cola, George the Poet and 72andSunny created 2020’s most effective ad campaign By George Nott2020-12-22T14:47:00+00:00 Earlier this year, at the height of lockdown, Coca-Cola paused its advertising for three months, the “longest ever” period of silence for the company in its history. Its marketing spend and expertise were temporarily diverted to helping its hospitality customers, and the country. Financial support and marketing mentorship was given to cafés, pubs, restaurants and hotels across the UK, while advertising space, including its famous Piccadilly Circus si...