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Coca-Cola's Debra Mallowah calls on SMEs to build lasting brands

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Coca-Cola East and Central Africa Franchise Vice President, Debra Mallowah, has called upon MSMEs to focus on building a strong and consistent brand for their businesses amid the current tough economic times.
Mallowah was speaking during a mentorship session for MSME’s on COVID-19 recovery and resilience organized by the Kenya Private Sector Alliance (KEPSA) and Mastercard Foundation.
A survey conducted in April 2020 indicated that about 27% of MSMEs had already been forced to stop their operations, while another 44% required working capital financing to survive.
“The past one year has been tough for most MSMEs and a significant number have even gone out of business due to cash flow challenges and poor sales. My message to you is not to let failure define who you are but to let failure teach you. Position yourself as a powerful brand, be consistent and treat every day as a beginning of new possibilities,” added Mallowah. ....

Debra Mallowah , Kuza Kazi , Kenya Private Sector Alliance , Cola Company , Mastercard Foundation , Cola East , Central Africa Franchise Vice President , Coca Cola Company , Open Like Never Before , Personal Protective Equipment , கேந்ய ப்ரைவேட் துறை கூட்டணி , கோலா நிறுவனம் , மாஸ்டர்கார்டு அடித்தளம் , கோகோ கோலா நிறுவனம் , திறந்த போன்ற ஒருபோதும் முன் , தனிப்பட்ட ப்ரொடெக்டிவ் உபகரணங்கள் ,

Sea of trash: soft drinks category report 2021

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Covid-19 has brought more than its fair share of woes. Not least has been its deleterious effect on the environment. How? Well, it’s sent consumption of fizzy drinks from single-use cans and plastic bottles through the roof. And it’s derailed plans for the UK’s biggest-ever initiative to ensure drinks packaging is recycled, the deposit return scheme.
In short, it’s been a disaster for the Earth’s oceans – where the amount of plastic waste is expected to triple in the next 20 years, according to a paper published last July in the journal Science.
In 2020, shoppers took home 561.7 million more single-use cans of cola, lemonade, fruit carbonates and mixers than they did in 2019, bringing total sales to 2.9 billion cans. More than 710.4 million plastic pop bottles were taken home, a rise of 102.6 million [Kantar 52 w/e 27 December 2020]. ....

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Shooting During Covid Success Shoptalk

Shooting During Covid Success Shoptalk
productionhub.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from productionhub.com Daily Mail and Mail on Sunday newspapers.

New York , United States , United Kingdom , Mexico City , Distrito Federal , Czech Republic , South Africa , Soult Ukpyolsi , South Korea , South Korean , Los Angeles , Mikon Van Gastel , Jeanette Volturno , Stella Artois Christmas , Jonathan Halperyn , Production Service Network , Production Service , Screen Daily , Love Island , Canada Goose , Stella Artois , Christmas Miracle , Open Like Never Before , Africa Partner , Catchlight Studios , Medical Police ,

Coca-Cola sidelines the logo on its cans as part of new personalised campaign

Coca-Cola sidelines the logo on its cans as part of new personalised campaign
The Open to Better campaign sees Coke’s cans redesigned with its usual logo replaced by text where customers can make personal pledges to do things differently in 2021
01/02/2021
7:48 am
In an attempt to spread some happiness and hope following an appalling year, this new campaign by 72andSunny Amsterdam sees the creation of a set of limited edition packs of Coca-Cola Original Taste, Zero Sugar and Diet Coke/Coca-Cola Light where customers can write their positive messages for what will hopefully be a better year ahead.
The campaign is a follow on from Coke’s ad from last summer starring George the Poet, Open Like Never Before, which envisioned new ways of living and thinking post-pandemic. As well as the cans, for this campaign, 72andSunny Amsterdam has created a series of short, light-hearted ads featuring ideas of the kind of resolutions people could make (a long version comb ....

Noord Holland , Dimitri Deneuville , Jorge Brandao , Pauline Sall , Laura Visco , Emiliano Trierveiler , Katy Perry , Sunny Amsterdam , Coca Cola Original Taste , Zero Sugar , Coca Cola Light , Open Like Never Before , Coca Cola Zero Sugar , நூற்த் ஹாலண்ட் , ஜார்ஜ் பிராண்டாவோ , பாலீந் சால் , லாரா விஸ்கோ , கட்டி பெர்ரி , சூரியன் தீண்டும் ஆம்ஸ்டர்டாம் , கோகோ கோலா ஒரிஜிநல் சுவை , பூஜ்யம் சர்க்கரை , கோகோ கோலா ஒளி , திறந்த போன்ற ஒருபோதும் முன் , கோகோ கோலா பூஜ்யம் சர்க்கரை ,

Top Campaigns: the 50 best brand adverts of 2020

“I’ve going to brave it and colour my own hair,” states Stacey Dooley at the start of her ad for Nice’n Easy, with whom she signed a two-year deal this year. The big reveal soon follows with Dooley emerging from the bathroom, looking faultless (and surely not achieved without a team of professional stylists). Dooley is relatable enough, and the fact a recent fringe cut was worthy of coverage in all the major celeb gossip sites suggests she was a savvy choice of ambassador for the brand.
home baking

COMPETITION NOW CLOSED To celebrate Peter Rabbit hopping back onto the big screen this Spring, we’re giving away a… ....

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