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Property portal 99 Group names Happy Marketer as digital partner

Property portal 99 Group names dentsu s Happy Marketer as digital partner
Details
23 February 2021
Property portal 99 Group has appointed dentsu Singapore’s Happy Marketer, a Merkle company, to drive its data-led digital marketing roadmap through Google Analytics 360 - the first such collaboration between the property platform and a digital marketing agency.
Tapped for its experience with Google Analytics (GA) across industries and geographical markets, Happy Marketer, part of dentsu Singapore’s customer experience management (CXM) Group, will support 99 Group in transforming its customer journey, enhancing user experience, and boosting user acquisition on the property search portal.
Leveraging data from GA, Happy Marketer will partner 99 Group in analysing customer engagement trends on its website and app to build a robust blueprint for a more seamless customer experience. By creating a clear data foundation strat ....

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15 big advertisers that are looking for new agencies right now

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Billions in advertising will be up for grabs this year as a rash of brands look for new agencies.
The trend follows a slow 2020, when many marketers cut budgets and paused agency searches.
Coca-Cola, JetBlue, and Walmart are among the most valuable accounts up for grabs.
Advertisers slashed their budgets during the pandemic while suspending the long and expensive process of changing ad agencies.
But 2021 is expected to be an unusually active year for new business with billions in ad spending expected to change agency hands. ....

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dentsu Media to use Comscore for Local Television in 2021

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that dentsu Media will expand its long-standing partnership with Comscore, adding dentsu's M1 advanced audiences platform to its local market agreement. ....

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Top open jobs at the biggest ad agencies and what they pay

Toby Melville/Reuters
Despite declining revenues across the ad industry, the biggest agencies are still hiring.
Healthcare remains a hot area, with Omnicom Health Group listing almost 600 open roles on Glassdoor.
Other areas for job opportunities include media, strategy, and data and analytics.
Advertising companies have struggled as the pandemic and downturn led brands to pull back on marketing in 2020.
IPG and Dentsu, for instance, reported year-over-year organic revenue declines of 6.5% and 11.1%, respectively, as the coronavirus caused clients to cut spending and event cancellations.
Still, Insider identified hundreds of open positions on Glassdoor at the five biggest ad holding companies WPP, Publicis Groupe, IPG, Omnicom Group and Dentsu some of which are expected to pay six-figure salaries. ....

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Ad giant Dentsu sees record net loss as revenue falls amid pandemic

Ad giant Dentsu sees record net loss as revenue falls amid pandemic
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Kyodo
Feb 16, 2021
Advertising giant Dentsu Group Inc. on Monday reported a record net loss of ¥159.60 billion ($1.5 billion) in fiscal 2020, as its mainstay advertising business slumped amid the coronavirus pandemic.
The annual loss almost doubled from ¥80.89 billion in fiscal 2019 after Dentsu had to record an impairment loss related to its overseas business.
Dentsu reported a record net loss in fiscal 2020 as advertising revenue plunged amid the coronavirus pandemic. | KYODO ....

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