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Cyber risk planning for directors – six principles to follow

By following these core principles, members of the boardroom can help create a business-wide culture of security ....

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Opportunities rise as the CFO role expands

Opportunities rise as the CFO role expands
accountingtoday.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from accountingtoday.com Daily Mail and Mail on Sunday newspapers.

Janet Yellen , Digital Trust Insights , Senate Finance Democrats , Us Pulse , Trust Insights , Finance Democrats , Treasury Secretary Janet Yellen , டிஜிட்டல் நம்பிக்கை நுண்ணறிவு , செனட் நிதி ஜனநாயகவாதிகள் , எங்களுக்கு துடிப்பு , நம்பிக்கை நுண்ணறிவு , நிதி ஜனநாயகவாதிகள் ,

Analytics Solutions Remain Core to the Slimmed Down DX Stack


PHOTO:
Matt Seymour | unsplash
The effects of the global pandemic have put marketing teams, like most business functions, under pressure to cut costs and deliver more. The martech stack, which takes the highest share of marketing spends (26.2% according to the Gartner CMO Spend Survey 2020-2021), has over the years witnessed unseemly bloat, and will likely be one of the first areas to be slimmed to drive efficiencies and cut redundancies. While many factors may have added to the bloat — marketers scrambling to deal with the omni-channel reality, the D2C onslaught from start-up challengers and disruptions that suddenly drove everyone online — digital marketing itself continues to grow and the urgency for a rational, responsive, CX-first stack isn t going anywhere. ....

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The Biggest Marketing Challenges of the Next Decade: Data Accuracy, Exclusivity & Legal Permissions


PHOTO:
rh2010
Earlier this month, we dove into what researchers found as one of the greatest data challenges for marketers this decade: distilling and activating the incredible amount of data to which they have access.
Scott Brinker, author of the Chief Marketing Technologist blog, and Jason Baldwin, global head of product management of WPP, shared those insights in a report released in October, Martech 2030 (PDF). They said it’s one of the areas that will make marketers competitive in data this decade.
The other we’ll explore today: The source of your data: its accuracy and freshness; its provenance and legal permissions as well as its exclusivity. “I think there s great data to be had out there,” Brinker told CMSWire. “But I think, first and foremost, companies should get the value out of the data that they already have, data that is at their doorsteps. Exclusivity — that is data that s flowing through your web properties, your ....

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