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Jobs to be protected as BJL merges with dentsuMB


by Charlie Spargo
Outgoing CEO of BJL, Nicky Unsworth, and CEO of dentsuMB, Gareth Collins, have said there are no changes planned to employee numbers after it was announced that the agencies would merge under the dentsu umbrella. 
It was revealed last week that, two years after its acquisition by dentsu, BJL would be fully integrated into the network, merging with dentsuMB as part of the wider group’s plan to make dentsuMB its “creative heart”.
Speaking to Prolific North, Unsworth said it had “always been the plan to bring the agencies together at some point,” but the “pandemic has given us natural punctuation”, accelerating the decision to bring the two agencies together and move BJL into the Portland Street home of dentsu in Manchester. ....

United Kingdom , City Of , Jackie Holt , Euan Jarvie , Gareth Collins , Iain Kerr , Nicky Unsworth , Prolific North , Portland Street , Managing Partner Jackie Holt , Finance Director Iain , United Kingdom Wide , ஒன்றுபட்டது கிஂக்டம் , நகரம் ஆஃப் , ஜாக்கி ஹோல்ட் , கரேத் கோலின்ஸ் , இயேந் கெர் , நிக்கி தகுதியற்றது , ப்ரொலிஃபிக் வடக்கு , போர்டிலந்ட் தெரு , ஒன்றுபட்டது கிஂக்டம் பரந்த ,

Manchester-based BJL absorbed into DentsuMB UK's creative offering


Dentsu is to fold Manchester-based creative agency BJL, which it acquired in 2019, into DentsuMB UK.
Dentsu is to fold Manchester-based creative agency BJL, which it acquired in 2019, into DentsuMB UK. The move will unite over 120 UK employees under one roof as a ‘national creative agency’.
The combined agency will operate under the DentsuMB brand, led by DentsuMB UK chief executive Gareth Collins.
Veteran BJL chief executive Nicky Unsworth, managing partner Jackie Holt and finance director Iain Kerr will step down from the business this week having successfully guided the integration.
What is DentsuMB?
The unification drive forms part of a broader Dentsu strategy to establish DentsuMB and Isobar as the one and only ‘creative heart’ of the network. ....

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