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London-based Dessert Company Pots & Co Brings Michelin-quality Desserts To Grocery Store Aisles

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LONDON, May 11, 2021 /PRNewswire/ Pots & Co, the London-based premium dessert company known for its exceptional handmade desserts, is expanding its reach in the U.S. and is now available in three Kroger banner stores Ralphs, Smith s, and King Soopers throughout Arizona, Southern California, Colorado, Utah, Nevada, and New Mexico. Pots & Co s expansion throughout the West Coast and Rocky Mountain region comes on the heels of a recent $20m investment by 301 INC, the venture capital arm of General Mills, marking its first investment in a U.K. company.
Chocolate Fudge Lava Cake by Pots & Co. ....

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301 INC, General Mills Venture Capital Arm, Leads Multimillion Dollar Investment in London-Based Pots & Co, to Expand Brand's US Presence

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301 INC, the venture capital arm of General Mills, is leading a multistage investment of up to $20 million in Pots Co, in partnership with other investors. Pots Co, the London-based food company best known for its range of hand-crafted potted desserts available in UK supermarkets, will leverage the investment to propel its growth strategy, expanding its product range and distribution in the US.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210413005126/en/
301 INC, General Mills venture capital arm, leads multimillion dollar investment in London-based Pots Co, to expand brand s US presence. (Photo: Business Wire) ....

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General Mills' VC arm leads multimillion pound growth investment in Pots & Co, to expand its US offering – Retail Times

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Pots & Co, the London-based food company best known for its range of hand-crafted potted puddings, available in UK supermarkets including Waitrose and Sainsbury’s, has today announced that 301 INC, the venture capital arm of General Mills INC, is leading a multistage investment of up to £15m ($20m) into the business as part of a growth strategy to expand its product range and distribution in the US.
General Mills INC is a leading global manufacturer and marketer of branded consumer foods sold through retail stores. Its largest brands include Haagen Dazs, Old El Paso and Nature Valley. Its 301 INC investment arm seeks emerging food brands with compelling products for direct investment, leveraging the skill and capability of General Mills. ....

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