Published on Pots & Co, the London-based food company best known for its range of hand-crafted potted puddings, available in UK supermarkets including Waitrose and Sainsbury’s, has today announced that 301 INC, the venture capital arm of General Mills INC, is leading a multistage investment of up to £15m ($20m) into the business as part of a growth strategy to expand its product range and distribution in the US. General Mills INC is a leading global manufacturer and marketer of branded consumer foods sold through retail stores. Its largest brands include Haagen Dazs, Old El Paso and Nature Valley. Its 301 INC investment arm seeks emerging food brands with compelling products for direct investment, leveraging the skill and capability of General Mills.