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Trial of Google FLoC Trial Begins Rolling Out


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Goodbye, cookies. Hello FLoC? By now, marketers who rely on advertising and targeting through the Google machine likely know about the search giant’s plans for a third-party cookies alternative: the open-source Privacy Sandbox that intends to make cookie-tracking obsolete. It s built on anonymized group-targeting principles vs. individuals. Google calls these groups “Federated Learning of Cohorts,” or FLoC, where brands won’t be able to determine who they are targeting specifically, but will still get to curate relevant advertisements based on the interests of each FLoC. It’s currently rolled out for about a month now in a developer origin trial in Chrome.  ....

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Listening to what trust in news means to users: qualitative evidence from four countries

Listening to what trust in news means to users: qualitative evidence from four countries
ox.ac.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from ox.ac.uk Daily Mail and Mail on Sunday newspapers.

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Facebook pay - Media Watch - Media Watch


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DAVID CAMPBELL: Back in the good books. Social media giant Facebook refriends Australia, lifting the ban on news.
- Today Extra, Nine Network, 24 February, 2021
KYLIE GILLIES: The tech giant has announced it will put Australian news content back onto its platform.
JOSH FRYDENBERG: Facebook has refriended Australia.
- The Morning Show, Seven Network, 24 February, 2021
Hello, I’m Paul Barry, welcome to Media Watch. 
And after a week of war, the government and media are again friends with Facebook, which has put news back on its platform and agreed to cough up some cash. 
And first to take advantage of the money on offer was Seven West, with CEO Kerry Stokes saying: ....

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