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Return of Live Events Powering Promo Sales Distributors aren’t back to pre-pandemic levels yet with sales related to events, but the growing number of in-person activities is fueling business. Chris Ferriter was stoked to be in this kind of rush again. When an NBA team learned it could have more fans in attendance at its home playoff games than initially expected, the franchise turned to Ferriter’s Miami-based promotional products distributorship SoBe Promos (asi/245603) to provide large quantities of branded T-shirts to give away in the arena. It was a rush job with a no-room-for-error deadline, but Ferriter couldn’t have been happier for it. ....
State & Regional Sales Report Business was down all across the United States in 2020, but these strategies and trends will help you find success right now, no matter where you sell. 2020 U.S. Promotional Products Sales Revenue $20.7 billion -19.8% decline ASI Media’s annual State and Regional Sales Report typically takes the long view. But like with everything else, the pandemic has changed things. While the future still matters, at this moment distributors are concerned with the right here and now. Which states are opening up? What events are returning? Which markets are ready to buy? That’s where our report comes in. Our exclusive data reveals which states and regions proved the most resilient for selling promo. Likewise, our reporting offers the strategies, products and trends that are going to propel distributors as the U.S. eyes perhaps a soaring economic expansion. ....
Aggressively prospect and build relationships to thrive in 2021. Hustle with purpose. If anything, that sums up the approach promo sales professionals must take to generate success in 2021. From digging into recent sales numbers to uncovering hidden opportunities to stepping up intelligent, focused prospecting, distributors are going to need to put themselves out there with renewed vigor. Trust us – the effort will pay off. 1 Forecast Strategically Dive deep into customer sales reports from the last 12 months with a mind for trend spotting and projecting what each client might spend in 2021. “Going through the annual forecasting exercise, we often spot trends with certain customers or industries, which gives us motivation and something to build a plan around for the new year,” says Joseph Sommer, president of New York City-based distributor Whitestone Branding (asi/359741). He adds: “Because of the rapid change last year, you probably had customers who you ....