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Elvis Costello, Billy Joel, Sting Boost Campaign to Save NYC Jazz Institution Birdland

Elvis Costello, Billy Joel, Sting Boost Campaign to Save NYC Jazz Institution Birdland
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Ad wars: Why one upmanship in advertising makes for great headlines | Advertising


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The ad world is no newbie to communication which pits one brand against another. Whether any sort of comparison is a case for proving one’s superiority over the other or is simply a gimmick to gain momentary recognition, is debatable. Over the history of advertising, comparisons have provided unforgettable campaigns, right from the infamous cola wars between Coke and Pepsi beginning in the late 1970s, to the war between Lalitaji’s Surf, and Nirma detergent powders in India.
 
In recent news, German wellness brand Sebamed made headlines through its print and digital ads. The ad, made for its eponymous soap brand, took a dig at Hindustan Unilever’s (HUL) soap brands such as Lux and Pears (and even Rin!), stating that the latter had a higher pH level in their products. What ensued was a court battle, with HUL dragging Sebamed to court. Currently, Sebamed has been legally ordered to withdraw all its communication. ....

India General , Kiran Khalap , Mayank Shah , Subhash Kamath , Jaideep Shergill , Dheeraj Sinha , Cola Thanda , Ramanuj Shastry , Leo Burnett , Chlorophyll Brand Communications Consultancy , Campaign India , Consumer Complaints Council , Hindustan Unilever , Chlorophyll Brand , Communications Consultancy , Infectious Advertising , Surf Excel , India West , South Asia , Complaints Council , Pitchfork Partners Strategic Consulting , Had Wars , Arvind Rp , Pitchfork Partners , இந்தியா ஜநரல் , மயங்க் ஷா ,

FMCG companies look to hike prices to offset inflationary pressure on raw material inputs


FMCG companies look to hike prices to offset inflationary pressure on raw material inputs
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Last Updated: Jan 10, 2021, 05:17 PM IST
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Synopsis
FMCG players have been trying to absorb the price increase of raw material inputs such as coconut oil, edible oil and palm oil, but they are unlikely to hold the prices of their commodities for a long time as that will impact their gross margins.
Agencies
Consumers may have to shell out more money for their daily use products as FMCG firms are facing inflationary pressure on raw material inputs
NEW DELHI: Consumers may have to shell out more money for their daily use products as FMCG firms, which are facing inflationary pressure on their key raw material inputs, are considering marginal hike on their products price to offset it. ....

Lalit Malik , Mayank Shah , Abneesh Roy , Pinakiranjan Mishra , National Leader Consumer Products , Edelweiss Financial Services Executive Vice , Products Senior Category Head Mayank Shah , Haridwar Based Patanjali Ayurveda , National Leader , Consumer Products , Patanjali Ayurveda , Dabur India , Key Raw Material Inputs , லாலிட் மாலிக் , மயங்க் ஷா , அபினீஷ் ராய் , தேசிய தலைவர் நுகர்வோர் ப்ராடக்ட்ஸ் , ஏதெல்வேஸ்ஸ் நிதி சேவைகள் நிர்வாகி துணை , ப்ராடக்ட்ஸ் மூத்தவர் வகை தலை மயங்க் ஷா , ஹரித்வார் அடிப்படையிலானது பதஞ்சலி ஆயுர்வேதம் , தேசிய தலைவர் , நுகர்வோர் ப்ராடக்ட்ஸ் , பதஞ்சலி ஆயுர்வேதம் , டபூர் இந்தியா , விசை ரா பொருள் உள்ளீடுகள் ,

Consumers May Have To Fork Out More As FMCG Firms Look To Pass On Price Hikes