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Top News In பிரச்சாரங்கள் மேலாளர் கேட் வெர்னர் Today - Breaking & Trending Today

All aboard the IPL 14 brandwagon - The Hindu BusinessLine

All aboard the IPL 14 brandwagon
New role: Puma, associated with Virat Kohli, has inked a deal with RCB - PTI×
Marketers are padded up, sponsorship deals have been struck, and campaigns are rolling out. Now let the games begin!
Just five months after IPL 2020 concluded, the 14th edition of the cricket extravaganza is upon us at home and set to kick off on April 9. Against all odds, despite the raging pandemic, the BCCI managed to stage IPL 13 in the UAE. What could have been a loss of ₹3,000 crore, according to valuation agency Duff & Phelps, a Kroll Business, was flipped around and the cricket board raked in ₹4,000 crore. Since the cricket was all on TV, broadcaster Star Sports saw a 23 per cent rise in viewership and earned advertising revenues of ₹2,600 crore. ....

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Rombaut x Melissa SS21 Collaboration Collection

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Rombaut and Melissa‘s collaborative footwear came from a shared vision of eco-conscious craft. The resulting products utilize materials that are easy on the Earth without sacrificing each brands’ retro-cool aesthetics.
On hand for this seasonal joint effort are two genderless footwear styles: Melissa’s jelly-style Possession sandal and a new “melting” iteration of Rombaut’s celebrity-approved Boccaccio sneaker. Realized in monochrome shades alongside transparent brown, green and even purple editions, the shoes are almost entirely comprised of upcycled components like PVC recycled from factory waste and bio-based renewable carbon content.
Both Melissa and Rombaut have dipped into collaborative experiments before the former linked with COMME des GARÇONS HOMME Plus and the latter with IDEA but this joint effort is the duo’s most production-conscious to date. ....

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Stüssy x Our Legacy Spring Summer 2021 Collab

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Teased this past weekend, Our Legacy and Stüssy have reunited for the first time since last summer’s joint effort to deliver a comprehensive selection of elevated wearables. Graphic T-shirts and sweaters co-mingle with sophisticated tailoring and accessories, anchored by utilitarian cues and premium quality.
Seasonless in nature, the co-conspired affair is realized in lightweight textiles and neutral tones ideal for midseason layering, with staple workwear padded overshirts, canvas work pants, beachy totes mingling with elements of tailoring. These range from double-breasted blazers and covered-placket coats to richly-patterned silk scarves, some mirroring the dyed treatments that appear elsewhere in the lineup. Co-branded shirts and pullovers retain the easygoing feel inherent to both brands, while hefty Vibram-soled boots reinforce the premium motif. ....

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In California, a costly spectacle looms in battle to oust Newsom

The effort to recall California Gov. Gavin Newsom is shaping up to be an expensive national spectacle as unlimited fund-raising and partisan interests converge in the most populous U.S. state. ....

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Pressure mounts on corporations to denounce GOP voting bills

ATLANTA (AP) â Liberal activists are ratcheting up their calls on corporate America to denounce the GOP campaign to tighten state voting laws, putting businesses accustomed to cozy political relationships in middle of a growing partisan fight over voting rights and election laws.
Other companies have, somewhat belatedly, joined the chorus of critics. Delta Air Lines and The Coca-Cola Co., two of Georgiaâs best-known brands, this week called the new law âunacceptable, although they had a hand in writing it. That only angered Republicans, including Georgia Gov. Brian Kemp and several U.S. senators, who accused the companies of cowering from unwarranted attacks from the left. ....

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