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Heinz plans swathe of new Beanz launches - including frozen debut


By Daniel Woolfson2021-02-03T09:30:00+00:00
Source: Kraft Heinz
Upwards of six SKUs could see release over the coming year, according to Kraft Heinz’ Norther European president Jojo de Noronha
Kraft Heinz is planning to take its Beanz brand into a swathe of new categories, The Grocer can reveal. 
The fmcg giant has launched plans for a “Beanz liberation exercise”, which will see the brand expand into pastures new over the coming months, including its debut in frozen.
The push began with the launch of Beanz Protein Pots earlier this year, but upwards of another six products set to see launch in 2021. ....

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