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Dockers Features Selema Masekela and Ryan Harris in New Campaign


Feb 15, 2021
SPONSOR
Born in San Francisco, California in 1986, Dockers® quickly became the authority on all things khaki, bringing casual style to the workplace and beyond. In fact, it was Dockers® who invented the first ever “Casual Friday,” revolutionizing the dress code for the modern office. Today, in celebration of its 35th anniversary, Dockers® is once again revolutionizing the way people approach casual style — this time by embracing the laid back, effortless cool of its native state roots — alongside fellow Californians/surfers Selema Masekela and Ryan Harris.
The move towards a more California-inspired aesthetic is a way for Dockers® to embrace its rich history, while also moving forward in a more contemporary, sustainably-focused mindset; one that’s deeply grounded in the mix of outdoor adventure, laid back coastal vibes, and easy business casual that California style is famous for. To kick off this new direction, and to celebrate its 35th anniversary, Dockers® has tapped Selema Masekela (host, adventurer, entrepreneur, philanthropist, co-founder of 1 Planet One People) and Ryan Harris (eco-friendly surfboard shaper, founder of Earth Technologies, co-founder of 1 Planet One People) — two Californians and surf industry veterans who perfectly embody the diverse, sustainability-minded, and stylish vibe of the Golden State — for a special new campaign.

California , United-states , United-kingdom , San-francisco , Californians , British , Hunter-jones , Los-angeles , Selema-masekela , Ryan-harris , Surfrider-foundation , Waste-initiative