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Genesis Flies Over 3,200 Drones To Draw Its Logo On The Sky And Celebrate Its Entry In China


Genesis took to the skies in Shanghai on March 29 with a record-setting number of drones. The display showed off the its logo and was designed to celebrate the brand’s entry into China.
The aerial display featured 3,281 drones at its climax, giving Genesis an official Guinness World Record for “The Most Unmanned Aerial Vehicles (UAVs) Airborne Simultaneously.” The brand calls it “an exclusive first look into the progressive approach of Genesis to reshape the entire luxury experience for Chinese customers.”
Genesis showed off the G80 sedan and the GV80 SUV at the event.
“Our first-ever moment in China was a special opportunity to engage with our audience and show what Genesis is about,” said Markus Henne, CEO of Genesis Motor China. “With this record-breaking drone performance, we brought our brand story and philosophy to life for many Chinese consumers.” ....

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Kia unveils new logo with a record-breaking fireworks display


Kia unveils new logo with a record-breaking fireworks display
Alvin Reyes - Jan 7, 2021, 7:11am CST
South Korean automaker Kia is not known for making supercars (at least not yet), but its new vehicles are gathering the attention of enthusiasts and ordinary car buyers alike. Case in point, the new Kia Telluride three-row SUV, the reigning 2020 World Car of the Year winner, or the brand-new Kia K5 sports sedan with its bold and angular styling.
And if the K5 is any indication, the Kia brand is amid a reinvention. It recently unveiled its brand-spanking-new logo with a flourish. We first got word from Kia about the ‘first big automotive industry event of 2021’ via email last Monday. It immediately got us thinking: Is the brand unveiling a new vehicle, possibly an all-electric model? ....

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