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Q&A: Saul Betmead de Chasteigner – Chief Marketing Officer, United Nations World Food Programme


Saul Betmead de Chasteigner recently made the transition out of the agency world to be the most senior marketer at the United Nations World Food Programme. His objective is to create a brand worthy of the incredibly important organization, its impact, and its people.
Prior to joining the UN, Saul was Chief Strategy Officer for VMLY&R in EMEA and CSO for WPP special projects. During his time at VMLY&R he sat on the Global Executive Board, Global Creative Board, and Global Strategy Board.
In 2016 co-authored the multiple Cannes Grand Prix winning McWhopper idea for Burger King, the 2015 Cannes Media Grand Prix, Global WARC Innovation winning ‘Red Light’ idea for Vodafone Turkey, and most recently the Cannes Glass Grand Prix 2019 & Cannes Titanium 2019 winning Last Ever Issue, Gazeta.pl. ....

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Spikes Asia 2021: CHE Proximity named APAC Agency of the Year; Australia scores 10 Grand Prix led by Saatchi & Saatchi Melbourne with four


March 4 2021, 11:46 am | BY Ricki Green | 1 Comment
The Spikes Asia Festival of Creativity has today revealed the Grands Prix and Special Award winners, recognising the best work from across Asia-Pacific’s branded communications industry. Australia has scored 10 Grand Prix Awards, led by Saatchi & Saatchi Melbourne’s ‘Donation Dollar’ campaign for The Royal Australian Mint scoring Grand Prix in Design, Direct, Industry Craft and Outdoor. CHE Proximity Melbourne has been named Asia Pacific Agency of the Year, whilst Saatchi & Saatchi Melbourne has nabbed second place.
CHE Proximity Melbourne has taken the Grand Prix in Creative Effectiveness for NRMA ‘NRMA Safety Hub’; TBWA\Sydney has won the Media Grand Prix for Tourism New Zealand ‘PLAY NZ’; SDWM Melbourne has taken the Music Grand Prix for Spinifex Gum ‘Dream Baby Dream’; opr and Ogilvy Sydney have won the PR Grand Prix for KFC ‘Michelin Impossible’; VMLY&R Melbourne has been awarded the Ra ....

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