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The Atlantic Partners with Knotch to Deliver Content Intelligence

/PRNewswire/ The Atlantic is the first publisher to partner with Knotch, a next-generation content intelligence platform that enables media outlets to. ....

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Ask HN: Who is hiring? (June 2021)
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Knotch Launches Strategic Consulting Services for Content Leaders

Knotch Launches Strategic Consulting Services for Content Leaders
Service Focuses on Delivering Content Intelligence-Led Best Practices for Marketers
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NEW YORK, May 13, 2021 /PRNewswire/
Knotch, the leading provider of planning and analytics built specifically for content, today announced the launch of Knotch Consulting for content marketers. The service is designed to help marketing teams establish the strategic vision and operational framework to ensure that their content initiatives drive business outcomes.
Leveraging a content intelligence-led methodology, Knotch SVP and Head of Strategy David Brown and his team now offer strategic services that enable brands to:
Build a roadmap for aligning their content efforts with business outcomes ....

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Knotch Quantifies Content Marketing ROI with Expanded Content Intelligence Platform

Knotch Quantifies Content Marketing ROI with Expanded Content Intelligence Platform
First Solution to Connect Content to Business Outcomes with Metrics Demonstrating Content Value
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NEW YORK, April 20, 2021 /PRNewswire/
Knotch, the leading provider of business analytics built specifically for content, today announced major enhancements to its Content Intelligence Platform that enable brands to quantify the business impact of both their owned and paid content initiatives in order to plan and optimize their content investments. This release represents a major shift in how content strategy is measured by connecting content activities to three different business outcomes – Enhance Brand, Increase ROI and Build Audience – using a proprietary methodology that calculates a score of 1 to 10 in each area and also benchmarks the performance against industry standards as well as historic performance using Knotch s big data analyt ....

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Knotch to Hold Virtual Content Intelligence Conference June 17

Knotch to Hold Virtual Content Intelligence Conference June 17
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NEW YORK, March 16, 2021 /PRNewswire/ Knotch, the leader in Content Intelligence, today announced Insight 2021, a virtual conference bringing together leaders in the areas of content strategy, creation and technology to discuss how brands can use the latest content intelligence solutions to plan, measure and optimize their content strategy in order to drive business outcomes.
The conference will be held on June 17, 2021, from noon-5pm ET. It will be hosted by Knotch in partnership with LinkedIn and Salesforce, with media partners Ad Age and Forbes. ....

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