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More Supermarkets appoints Madison BMB to handle creative | Advertising

Account won post a multi-agency pitch
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Madison BMB wins creative duties for More supermarkets

Will develop an integrated GTM strategy that includes ATL, BTL, digital solutions.
10 Feb, 2021 - 11:49 AM IST | By indiantelevision.com Team
NEW DELHI: More Retail Ltd has awarded the creative duties of its chain of supermarkets to Madison BMB, the creative arm of communication group Madison World.
As part of the mandate, Madison BMB would be responsible for translating the customer value proposition for More supermarkets into a consumer-facing brand essence. This would then be carried forward into an integrated GTM creative approach that would include ATL, BTL as well as digital creative solutions. Madison BMB would also look after the development of in-store VM in More supermarket outlets across the country. ....

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Mahesh Bhupathi's D2C Brand Scentials Raises $6 Mn From TIW PE

Scentials has developed co-branded products with celebrities such as Virat Kohli, Lara Dutta and Salman Khan
The company had bagged $3.6 Mn in a funding round led by Unilever’s VC fund Unilever Ventures in 2019
The D2C beauty startup was founded by Mahesh Bhupathi and Jinesh Mehta in 2017
Mahesh Bhupathi’s D2C beauty and wellness brand Scentials has raised close to $6 Mn funding from domestic private equity firm TIW Private Equity (TIW PE). Founded by Bhupathi and Jinesh Mehta, Scentials Beauty Care and Wellness develops its own line of beauty & wellness products, as well as co-branded products with celebrities such as Virat Kohli, Lara Dutta and Salman Khan. ....

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India's Richest Man Is Getting WhatsApp's Help in Effort to Crush Amazon and Walmart

Author Bio
Harsh has been covering technology, and sometimes retail, since 2011. He is focused on finding great businesses for the long run. You can follow him on twitter @techjunk13
Follow @techjunk13
Mukesh Ambani India s wealthiest man entered the country s e-commerce market with a bang last year and take on American heavyweights
Walmart (NYSE:WMT). Ambani s JioMart e-commerce venture scaled up rapidly in a short time, thanks to parent company Reliance Retail s already extensive physical footprint across the country.
JioMart is now all set to scale up to the next level, thanks to its partnership with
Facebook (NASDAQ:FB), which invested $5.7 billion in Ambani s Jio Platforms venture last year for a 9.99% stake. At that time, Ambani had spoken of his intention to connect local shopkeepers with their customers digitally using WhatsApp Facebook s instant-messaging service. And now, Reliance Retail has announced th ....

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