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Google tips the scales in its own favor--but do marketers care?; Tuesday's daily brief


Plus, how inclusion leads to diversity in marketing
Carolyn Lyden on April 13, 2021 at 10:00 am
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Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does,
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Good morning, Marketers, and here we go again,
I’m sure you’ve seen the latest legal news surrounding Google’s antitrust cases (if you haven’t, check out the details below). We asked marketers for their reactions, and a common thread through this story and other Google-related news seems to be the marketers’ resignation to the issues. The prevailing attitude seems to be, “It’s Google’s world, and we’re just trying to do the best for our brands and clients in it.” The same attitude seemed to prevail in the zero-click search news. Many marketers said, “Yeah, it stinks, but what ca ....

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How inclusion can lead to diversity in marketing and communications


How inclusion can lead to diversity in marketing and communications
Inclusion and diversity consultant Dr Lauren Tucker explains why inclusion comes first
Kim Davis on April 9, 2021 at 1:09 pm
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In an article published this week by The Atlantic magazine, Adam Serwer writes: “Putting out statements supporting Black Lives Matter or adorning their logos with pride colors is very easy for big corporations, but such gestures do not signal a commitment to fair wages, safe working conditions, or a willingness to pay their share in taxes, let alone racial egalitarianism in all but the most cosmetic sense. They are merely brand management.” ....

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Netflix Releases First Inclusion Report, Acknowledging Need to Improve Recruitment of Hispanics


Netflix’s First Inclusion Report Cites Progress, Acknowledges Need to Improve Recruitment of Hispanics
Variety
1/13/2021
Netflix, like other tech companies, has regularly published data about the diversity of its workforce since 2013. Now the streamer has released its first “inclusion report,” in which the company details its strategy to improve diversity and where it has fallen short.
“We’ve made good progress over the last three years. But let’s be clear, we’re not where we want to be and we need to do better,” Vernā Myers, Netflix’s VP of inclusion strategy, said in the report.
More from Variety ....

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