DuckDuckGo has announced an add-on to the Chrome browser that blocks Google s new scheme to provide marketers with information for targeting advertising at Internet users.
The scheme called FLoC Federated Learning of Cohorts is being tested in Chrome, in some cases without the knowledge of the browser s users.
Apr 20, 2021 4:00 AM PT
DuckDuckGo has announced an add-on to the Chrome browser that blocks Google s new scheme to provide marketers with information for targeting advertising at Internet users.
The scheme called FLoC Federated Learning of Cohorts is being tested in Chrome, in some cases without the knowledge of the browser s users. If you re a Google Chrome user, you might be surprised to learn that you could have been entered automatically into Google s new tracking method called Federated Learning of Cohorts (FLoC), DuckDuckGo explained in a post on its website. It groups you based on your interests and demographics, derived from your browsing history, to enable creepy advertising and other content targeting without third-party cookies, it continued.
Apr 20, 2021 4:00 AM PT
DuckDuckGo has announced an add-on to the Chrome browser that blocks Google s new scheme to provide marketers with information for targeting advertising at Internet users.
The scheme called FLoC Federated Learning of Cohorts is being tested in Chrome, in some cases without the knowledge of the browser s users. If you re a Google Chrome user, you might be surprised to learn that you could have been entered automatically into Google s new tracking method called Federated Learning of Cohorts (FLoC), DuckDuckGo explained in a post on its website. It groups you based on your interests and demographics, derived from your browsing history, to enable creepy advertising and other content targeting without third-party cookies, it continued.
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//]]>// >By John P. Mello Jr.
Apr 20, 2021 4:00 AM PT
DuckDuckGo has announced an add-on to the Chrome browser that blocks Google s new scheme to provide marketers with information for targeting advertising at Internet users.
The scheme called FLoC Federated Learning of Cohorts is being tested in Chrome, in some cases without the knowledge of the browser s users. If you re a Google Chrome user, you might be surprised to learn that you could have been entered automatically into Google s new tracking method called Federated Learning of Cohorts (FLoC), DuckDuckGo explained in a post on its website. It groups you based on your interests and demographics, derived from your browsing history, to enable creepy advertising and other content targeting without third-party cookies, it continued.
The Man-in-the-Middle Defense
One cybersecurity startup, formed by three former high-ranking US government cybersecurity officials, claims to have found a novel way to pull ahead. Trinity Cyber’s technology cleans data traffic both in and out of an organization by actively replacing malicious content with benign.
It s a new approach in the market, Gartner analyst Peter Shoard said in a recent report: Trinity Cyber is able to send false responses to adversaries to confuse and divert them from their objective, leaving them not really understanding why they have not been successful.
In effect, it s a man-in-the-middle tactic, except that instead of being a tool of cybercrime it’s being applied to fight it.