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Why Elite Female Athletes Are Turning Away From Major Sponsors

Why Elite Female Athletes Are Turning Away From Major Sponsors
Smaller brands are working with athletes in different ways, like giving them equity or roles in developing products, and are paying more attention to their personal stories.
“As athletes we’re always going to struggle with that sense that we only have value if we can run fast, jump far or throw far,” the steeplechaser Colleen Quigley said.Credit.Leah Nash for The New York Times
July 30, 2021Updated 9:19 a.m. ET
Athleta, the activewear brand for women and girls owned by Gap Inc., had never sponsored an athlete when it approached the six-time Olympic champion sprinter Allyson Felix in 2019, shortly after she took Nike to task for its pay practices for pregnant runners. ....

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Simone Biles, Female Athletes Want A Sponsor To Help Them Do Good

Simone Biles, Female Athletes Want A Sponsor To Help Them Do Good
womenshealthmag.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from womenshealthmag.com Daily Mail and Mail on Sunday newspapers.

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Finale de la Lecture Académie

Finale de la Lecture Académie
laliberte.ch - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from laliberte.ch Daily Mail and Mail on Sunday newspapers.

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Naomi Osaka is The World's Highest-Paid Female Athlete For Second Year in a Row

According to
Sportico, tennis champion, Naomi Osaka is the world’s highest-paid woman for the second straight year! The talented multi-racial sports star and entrepreneur has earned a record $55.2 million (For a woman athlete) over the previous 12 months. Osaka has made $5.2 million from her tennis winnings while making an estimated $50 million when she is not serving the tennis ball. The highest-paid woman comes in at No. 15 in
Sportico’s ranking of the world’s 100 highest-paid athletes.
The $50 million that the tennis pro reeled in last year from endorsements is only bested by three other active athletes: Roger Federer ($84 million), LeBron James ($70 million), and Tiger Woods ($62 million). ....

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Naomi Osaka's Second Nike Apparel Collection Is Here

Naomi Osaka’s Second Nike Apparel Collection Is Here
Samantha McDonald
Naomi Osaka’s second apparel collection, as well as a look at her French Open outfit, is here.
Today, Nike unveiled the details behind its collaboration with the four-time Grand Slam champion, whose inaugural line with the brand debuted back in November. The new capsule features six silhouettes an assortment of T-shirts, shorts, hoodies, a crop top and a mesh bodysuit that can be combined to create more than 30 different looks for both on and off the court.
More from Footwear News
According to the Swoosh, Osaka’s preferred camo graphic pattern and orange palette has made a return for the second line, while ribbed features on the crop top, a halter neckline on the body suit and a high-waisted profile in the utility short have been introduced. Her namesake logo and the illustration of Japan’s lucky cat, maneki-neko, appear in select pieces. ....

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