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Stewart Reeves collects editorial awards across the globe

Stewart Reeves of The Editors and Work Editorial has worked on a slate of internationally awarded campaigns this year, and has also scored himself a Silver for Editor of the Year from Shots.net.

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Board of Ed approves tenative FY22 budget

Board of Ed approves tenative FY22 budget
baxleynewsbanner.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from baxleynewsbanner.com Daily Mail and Mail on Sunday newspapers.

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Macca's, DDB Sydney and OMD named $1M winners in Nine's 2021 State of Originality Competition

July 23 2021, 9:17 am | BY Ricki Green | 2 Comments
McDonald’s is the winner of the biggest prize in Australian advertising, along with its agencies DDB Sydney and OMD: $1 million worth of inventory as the winners of Nine’s State of Originality competition.

Determined by an all-star judging panel and the Australian public, Nine’s State of Originality challenged brands and agencies to take the platform of State of Origin and create unmissable ads that captured the attention of the millions of viewers watching each round of the series.
The winning McDonald’s ad, “End of Night”, celebrates a part of the footy seldom shown: the period several hours after the big game. We follow a street sweeper driving around the city late at night as fans, revellers, commentators and Origin greats make their way home with one thing in common: a hunger for Macca’s.

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McDonald's campaign by DDB wins Nine's State of Originality

July 23, 2021 8:42
DDB’s ‘End Of Night’ campaign for McDonald’s has taken out Nine’s inaugural State of Originality competition, winning the prize of $1 million in advertising inventory across Nine’s assets.
The campaign ran in two versions across New South Wales and Queensland during State of Origin 2021, with OMD looking after media for the campaign.
Nine’s all-star judging panel, alongside the Australian public, voted to name the McDonald’s campaign the winner. Nine director of Powered, Liana Dubois, said: “My sincere congratulations go to McDonald’s and their agencies, DDB and OMD.
“They took up both the challenge and opportunity in State of Originality to produce some great work that showcases the power of original storytelling, beautifully executed and delivered within the right context.

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'Ladbroke It' campaign launches via Thinkerbell featuring Mark Wahlberg as 'Mike Iceberg'

March 1 2021, 10:02 am | BY Lynchy | 71 Comments
Ladbrokes has launched its latest brand campaign in Australia, ‘Ladbroke It’, featuring Hollywood A-Lister Mark Wahlberg via creative agency Thinkerbell and production company Finch

The new national campaign is aimed at making horse racing even more exciting, and sees Wahlberg star as ‘Mike Iceberg’, Ladbrokes new (CEO) Chief Entertainment Officer. Iceberg has coined the term ‘Ladbroke It’, which is all about turning up the dial on excitement and entertainment.
The ‘Ladbroke It’ campaign will run nationally in Australia throughout the year across broadcast, print, digital, social and out of home platforms.
Says Jim Ingram, National Chief Creative Tinker at Thinkerbell: “Part of our creative challenge was literally this: Use Mark Wahlberg to help us make racing even more exciting. Cue big shiny red Harley Davidson Horse and a dancing ATM.

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Mark Wahlberg fronts Ladbrokes campaign as chief entertainment officer Mike Iceberg

Mark Wahlberg fronts Ladbrokes campaign as chief entertainment officer Mike Iceberg
March 1, 2021 10:25
Hollywood actor Mark Wahlberg has taken the lead in Ladbroke’s latest brand campaign, starring as the betting brands’ new chief entertainment officer, Mike Iceberg.
The campaign, from Thinkerbell, sees Iceberg inject some excitement into the Ladbrokes office, coining the brand’s new tagline ‘Ladbroke It’.
“Part of our creative challenge was literally this: Use Mark Wahlberg to help us make racing even more exciting. Cue big shiny red Harley Davidson Horse and a dancing ATM…” said Jim Ingram, national chief creative tinker at Thinkerbell.
“Our creative strategy in this was to use Mark as an actor playing an actual role, Mike Iceberg, rather than a celebrity endorsement. Christopher Riggert brought all his crazy and the whole Finch team did a brilliant job bringing Iceberg to life.”

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