Why not? They've done it to millions of other people. Some of them probably better educated than you.
If you're a typical person with little background in psy-ops, you cannot resist what's about to happen. They'll find a sore spot which they poke to manipulate your feelings. Let's say you feel sorry for tall people, short people, blondes, crippled people, whatever. You've got to feel sad and guilty about these people, that's the important thing.