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>> larry: donnie, there are people that resent beer commercials. >> what's interesting, dennis, i -- once again this is such a gray area. we look at that and say, yes, it's safe and i don't necessarily want to have to explain it to my kids. let's say you've got two guys in a same-sex marriage watching with their kid. to them, that is safe. so, it still is a slippery slope. i hear what you're saying. as a parent i don't want to get into any of these issues with my kids but this is a rubik's cube. there's no way to draw a hard line and in theory go, let's make this a safe place. everybody's definition of safe is different. and therein lies the problem. >> not everybody's. if you took a measurement of the audience of super bowl, i think that most people, vast majority would agree that this is not a safe ad. >> let me ask you a question. >> well, this is free market. that really has to determine. >> let me ask you a question. interracial couple talking about having a baby and having fertility issues? is that okay?

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