number one. and at the time it was number 70, number 72, so it caused a problem for the folks who work for him. i also think, erin, we have to be aware of when he fights with the most dishonest people in the world, which include me and you, he's not fighting with anybody else. so it's convenient to him to have this battle, this running battle as he says, even if it's invented, with the media. >> so j.d., you know, the reason he does this, regardless of whether the numbers he's saying are are true or not, is because it works for him. you look back at "the apprentice," the fact that it was number 73 and he's saying it was number one, the public perception became it was the top-rated show. it worked for them then. it is working for him now with his supporters, isn't it? >> i think it may have worked as a tv show personality. i don't necessarily think it works for him politically with his core supporters right now. one of the things i hear a lot