maybe that's what needed to happen. >> it was probably one of the worst school districts in the country. it was a horror. >> before katrina how did they? it would just fail. >> let's you rebuild what was there or did you rebuild something entirely. >> louisiana built something new. they made it easy for people to open charters. >> you tell them here's my plan. >> ben marcovitz started a charter school called sigh academy. >> when he started his school in 2008 he was the only employee. he drove his car around new orleans until 3 in the morning putting up signs advertising schools. >> you see the number right here that was my cell phone. >> he had to at ties because st -- advertise because students had to choose to go here. >> we are putting these up every where. >> he went to people's houses to recruit. >> living in new orleans we have never had that.