central. gillian: right, is all of this hurting michael wolff or unintentionally helping his street cred? >> i think it's helping him in terms of sale because it's dominant in the national discussion. there was one bookstore in washington d.c. that opened at midnight a couple of nights ago. gillian: cramer books and the line sort of circled around the block. >> it would have been a big book had the president said nothing, but now it's in the center of this huge storm, i think it sells more copies. gillian: it sells more copies. the book skyrocketed to number one on the new york times best seller list, i believe, sort of within hours. but does that mean, you know, in today's day and age, we've got the fake news media, you know, fighting against, you know, the-- i don't know, the real news media? journalists tend to shake out on one side or another. does a book like this rally journalists together, good credible journalists in support