half in a 20-step process. who exactly do you have to turn out? who exactly do you have to target? it's imper cal questions that have em per cal answers. look at the pattern. as the age groups get older president obama does work. he does great with younger people but he's losing among older people in florida. look at the latest numbers from florida, same pattern. same story. obama is winning overall in each poll but his support is totally dependent on specific age groups. you see the same thing again. the same pattern in the data from fox news's latest polling. president obama's support is high among younger voters but it drops off and mr. romney is winning with older voters. if you're a political technician and trying to win the state of florida for your can understand, this polling pattern is not just an interesting fact about how this state is likely to vote.