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Every Major Studio Got Together to Declare 'The Big Screen Is Back,' But It Was a Lot We'd Seen Before
Adam B. Vary, provided by
May 19, 2021
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After nearly 15 long and bleak months for the movie theater industry, a consortium of the major and independent studios gathered inside an AMC theater in Century City on Wednesday to celebrate — and cheerlead — the return of theatrical exhibition. Part of the industry-wide campaign called “The Big Screen Is Back,” the event showcased over 30 feature films — from massive tentpoles like “Black Widow” and “F9” to indies like Janicza Bravo’s “Zola” and Questlove’s “Summer of Soul” — set to debut in movie theaters through the rest of the year, as introduced by a parade of filmmakers, actors, and executives. Some — including executives from every major studio, as well as filmmakers like Bravo, J.J. Abrams, and Jason Blum — appeared in person; others appeared via pre-recorded messages.