The Hospitality Sales & Marketing Association International (HSMAI) is pleased to announce the recipients of the 2021 HSMAI Lifetime Achievement Awards in marketing and public relations. Alice Diaz will be honored with the Winthrop W. Grice Award for Public Relations and Clayton Reid, Chief Executive Officer of MMGY Global, will be recognized with the Albert E. Koehl Award for Hospitality Marketing. HSMAI will celebrate both Diaz and Reid at the Annual Adrian Awards Celebration on March 30 at The Boca Raton in Boca Raton, Florida.