Jamie Mackay: Stuck at home — but what a home it is
24 Feb, 2021 09:59 PM
5 minutes to read
The Alps 2 Ocean bike ride takes in some of the most stunning parts of the central South Island. Photo / Supplied
The Alps 2 Ocean bike ride takes in some of the most stunning parts of the central South Island. Photo / Supplied
OPINION:
There's an old NZ Tourism television advertising campaign from the 1980s that has found a new lease of life in the post-pandemic world we now live in.
It was built around the theme of
"don't leave town 'til you've seen the country".
Quintessential Kiwi messaging — a bit like Barry Crump and the Toyota Hilux ads of the same generation and genre.