Lessons from the Past 78: In Their 90s, they Still Keep Learning – and Teaching!

In May 2021, Phil Kotler celebrated his 90th birthday. In February 2023, he was awarded the lifetime achievement award at the Rise World Summit, organised in India (this must have been the umpteenth achievement award he would have received, over the last few decades). My path crossed Kotler’s in 1987 and, since that time, he has been my role model, philosopher, friend, guide, and well-wisher.

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