Welcome back
3 questions with Dotdash’s Molly Fergus
The Atlantic’s subscriber slump, publishers’ transgender coverage and more
Welcome back
For the fully vaccinated, in-person events are knocking at the door, ready to be let back into media companies’ calendars and brands’ media budgets. But the in-person
return does not mean publishers are walking away from the virtual variety.
The key hits:
Brands are more than ready to put their once-again-full event budgets to good use and are asking (almost exclusively, some publishers report) for opportunities to be face-to-face with audiences.
But for publishers who spent the past 15 months reshaping their events businesses to accommodate virtual-only audiences, there are certain engagement tools that they are not ready to part with and new insights that they are eager to put into play at in-person events once they come back around.