Just how does Naked Wines decide which producers to work with and invest in? How was it able to invest over $5 million in producers during Covid-19 and put together a Restaurant Rescue Case? Wine director, Ray O’Connor MW, explains all to Richard Siddle.
Even after all these years there is still some level of intrigue about how Naked Wines runs its business. Are those promises of investing upfront to help winemakers around the world, using money from the monthly subscriptions of its Angels, well, too good to be true?
If Ray O’Connor MW had been spokesperson for Naked Wines in recent years, rather than heading up its buying team, there would be a lot less questions to be answered.