Following the death of Rush Limbaugh, a number of observers — including me — noted that Ronald Reagan had paved the way for him and other right-wing talk show hosts by ending enforcement of the fairness doctrine. That rule, part of the FCC’s toolbox for decades, required broadcasters to air opposing views and offer equal time to those who had been attacked.
So why not bring it back? It’s a suggestion I’ve seen a number of times over the past week. But though the idea of enforcing fairness on the airwaves has a certain appeal to it, the fairness doctrine is gone for good, and for some very sound reasons. For one thing, it applies only to broadcast, a shrinking part of the audio and video mediascape. For another, you can’t apply it to new technologies without violating the First Amendment.