possibility they can get infected, even though they have been vaccinated. the delta variant is so different. the chance of break through infection is higher. and as a result of that, you know, they are actually putting their lives and their health at risk interest and you know, the fact that we don't have the backing of our leadership is something that, is, is, you know, demoralizing, you know? >> you want to have insights in to what works in what needs to be said to the you know vaccinated. people have is tried everything. a $2 million vaccine lottery in maryland, big screen tvs in arkansas and conversations doctor to patient. what do you think will work here? >> well, i think it's important to realize that vaccination rates were low in certain demographics, prior to the covid-19 pandemic.