Page 2 - Data Deep Dive News Today

It’s time for the ad industry to relinquish its obsession with personalization, argues Armadillo’s Rob Pellow. This story is part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook.

As part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook, Gartner’s Mike Froggatt explains how marketers can prepare for the end of Google's Universal Analytics this summer.

At a recent roundtable with data leaders from The Drum Network, our panel told us the one data trend that they think their colleagues should have on their radar. Here, for The Drum’s deep dive, The New Data & Privacy Playbook, are their responses.

As Australia’s government reviews its data and privacy laws, with draft legislation expected as early as Q4 this year, brands and marketers are on alert. As part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook, privacy expert Peter Leonard explains the potential impact of the proposed changes on the marketing industry.

For The Drum’s deep dive into data, The New Data & Privacy Playbook, Lars Bjornbakk of agency Unrvld argues for a new ‘data golden rule’ to collect only what you’d be comfortable sharing yourself.

Though pressure is mounting on lawmakers to pass more comprehensive protections for young users online, the issues of data privacy and safety can be complicated – and sometimes even at odds. This story is part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook.

For The Drum’s data deep dive, Builtvisible’s Gary Stubbenhagen argues that it’s time to finally accept the post-GDPR world, and invites performance marketers to embrace predictive marketing enabled by GA4.

Advertisers are demanding access to performance data that indicates how effective their TV campaigns perform. As part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook, we explore how Warner Bros Discovery is responding to those demands.

As part of The Drum's Data & Privacy Deep Dive, 33Across president Paul Bell argues that with regulation on the rise and cookies headed for the door, it's time for new, privacy-conscious approaches to media measurement.

Companies conducting business across the Asia Pacific region face increasing difficulties as stricter data collection and use laws cause significant headaches. The Drum explores how the region's tightening legislation is impacting brands.