Consumer electronics, fashion, luxury goods, and advertising businesses are particularly susceptible to leaks of images and video of new products. Just how big is the problem, and what can be done about it?
Cal Salvaggio, group head of paid media at THG reveals three key learnings from the retail business’ journey to become more privacy-focused and the value of having an in-house team to successfully roll out privacy tools across 30+ brands.
For The Drum’s data deep dive, Acxiom’s Chad Engelgau argues that the direction of the coming AI revolution is still up to us – and the data practices we embed now.
Retail media is being hailed as the booming new marketing channel that’ll soon rival TV for ad spend. There’s a very big elephant in the room, however, when it comes to privacy compliance. We explore further as part of our data-focused Deep Dive.
For The Drum’s deep dive, The New Data & Privacy Playbook, Momentum’s Jason Snyder argues that there’s one approach that can bring together privacy-minded people with data-hungry brands: data humanization.