Addressability: not the easiest word to spell, nor the easiest challenge for advertisers or publishers to solve in a post-cookie era. So says Hallam’s Ben Wood for The Drum’s deep dive, The New Data & Privacy Playbook.
For The Drum’s deep dive, The New Data & Privacy Playbook, Croud’s Kevin Joyner looks at the origins of digital marketing’s shift from cookie-based targeting to first-party-based prediction.
It’s time for the ad industry to relinquish its obsession with personalization, argues Armadillo’s Rob Pellow. This story is part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook.
As part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook, Gartner’s Mike Froggatt explains how marketers can prepare for the end of Google's Universal Analytics this summer.
At a recent roundtable with data leaders from The Drum Network, our panel told us the one data trend that they think their colleagues should have on their radar. Here, for The Drum’s deep dive, The New Data & Privacy Playbook, are their responses.