Last Call for 7.27.21 â A prime-time read of whatâs going down in Florida politics Last Call â A prime-time read of whatâs going down in Florida politics. First Shot Retailers are expecting a record-breaking back-to-school shopping season this year. Florida is hoping to ease costs with its annual school supply tax holiday. Americans are forecast to drop more than $108 billion in back-to-school spending this year, according to a survey by the National Retail Federation. Families with children in elementary through high school plan to spend an average of $848.90 on school items, which is $59 more than last year. Forecast spending on college students is up even more. An average of $1,200.32 is expected to be spent on college or university items, increasing $141 over last year.