Keir Starmer visits the Leeds United Foundation at Elland Road When Keir Starmer launched his campaign to be leader of the Labour Party at the start of 2020, his slogan was “Reform and Unite”. Along with a 10-point mini-manifesto of pledges that included Jeremy Corbyn’s tax hikes, his pitch proved so successful that he won the contest by a landslide. But both allies and critics felt at the time there was an inherent tension in that leadership slogan. Reform would inevitably mean junking key parts of the Corbyn era, and that could lead to less unity, not more. Many felt the order of the two words was crucial too: moving the party on had to be the first priority and only then could everyone come together.